Branding and Style Guides
Branding is one of the most important parts of a business's success. Branding needs to be clear to our customers, so they recognise us and feel cosy about purchasing. The key is consistency.
A style guide is a way of consolidating all of your branding to make it consistent in all types of media. Web, print, signage, social media, (even t-shirts) all need to be consistent. It takes at least 3 times for a person to absorb a brand, so make it right every time. A style guide is a reference to all media for a brand, so matter who is creating a product they know guides and hopefully stick to them.